On this new decade, throwaway developments have gotten more and more passé, and we are all on the lookout for garments that may have an enduring influence within a capsule wardrobe. In the present day’s consumers have change into increasingly uncovered to, and aware of, style traits as a result of ‘vogue magazine’ web sites devoted to disseminating the most recent style tendencies to consumers as shortly as doable, and weekly trend magazines equivalent to Grazia within the UK. Consequently, brands have had to set up extra responsive design teams, rapid manufacturing bases and stronger advertising strategies to keep up and improve sales, and the key to successful products today is in the accurate market and trend analyses carried out through the early levels of the style development cycle (Bruce and Daly, 2006, Le Pechoux et al., 2001).
LS:N International’s 2019 traits report spotlighted a brand new path in fashion that may have folks over 50 scratching their heads but has an interesting future: all-digital style designed to be solely strutted online and at social media sites.
Because, whereas the appearance of so many amazing sustainable and moral vogue manufacturers is a wonderful factor, we will by no means be able to cease the nightmare environmental destruction brought on by the fashion trade except we stop shopping for so many new garments, shoes and accessories.
Or how few people which might be wellness- and eco-minded—who drive around in a Prius, eat all-natural, and have a mini-stroke if somebody serves their contemporary-pressed juice with a plastic straw—have really grappled with their relationship to and consumption of garments, realized about their supply and true environmental influence, or contemplated the numerous unfavourable ways that style impacts their wellbeing—or imagined the positive ways that it could.
As LS:N points out, Avatars are the brand new fashion fashions, and youthful customers are already collectively spending millions on digital outfits for his or her Fortnite characters.” It’s vogue for the selfie generation that wants no shelfie.” And if the hysterical consumption of actual, resource-devouring garments has been spurred on by present-off social media tradition, that is some digital, eco-acutely aware payback.